Work

Work


HCA Healthcare

Brand Kickoff

Led cross-functional internal & external teams on the activities, communications, resources, giveaways and creative assets
to introduce new purpose-driven branD to 270k colleagues.

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Brand Guidelines & Assets

Led cross-functional internal & external teams on new Brand guidelines and core assets development.

goal: Develop clear, helpful rules and resources to help our colleagues consistently tell the organization’s story.

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Physicians Lounge Manual

Managed development of holistic Design Manual with internal & external teams.

Goal: Develop a playbook to help facilities create a world-class environment for physicians.

Process: Ethnography studies; physician, leadership and support staff interviews; Out-of-Industry research, etc.

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Griffin Technology

Creative Producer

Organized production of all Photo and video assets needed for campaigns, Tradeshows and product launches in collaboration With marketing, sales and product managers.

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Lead Photographer

Product and lifestyle photographer for global consumer electronics brand.


Led photo and video teams in collaboration with art directors and product managers to support packaging, marketing, sales and retail.

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Portraits

i love simple, relaxed portraits in gritty surroundings.

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